ORIGINALLY FOUNDED BY ALICIA ELLERBECK
a visionary with a dream to create a beautiful, collaborative space for stylists to grow and guests to feel seen. What began as a spark of inspiration evolved into a full-scale, multi-dimensional salon collective in the heart of Dubuque.
At the opening of Beck’s main salon, ownership transitioned to Jess Deppe, longtime stylist, IBE® Elite Artist, and the founder of Sage + Strands Extension Studio. With over 20 years behind the chair and a deep passion for elevated guest experiences and stylist empowerment, Jess carries the original vision forward while expanding Beck into a full-blown creative hub.
BUILT WITH INTENTION. LED WITH HEART.
BUILT WITH INTENTION. LED WITH HEART.
Whether you’re here to build your dream career or experience beauty with intention, Beck was created with you in mind. A place where artistry, collaboration, and connection come to life—without ego, without pressure, and always with a warm welcome.